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 SEO - Search Engine Optimisation
According to the ‘2009 Nielson Annual Internet and Technology’ report, the average Australian spends 16.1 hours per week online, more time than TV, Radio, Mobile or Newspaper combined. With billions of users on Google and an all time high for online media consumption it is not surprising that many businesses face the harsh reality that they live or die by Google.
This is where Search Engine Optimisation (SEO) is crucial for business success. While you can pay to advertise on search engines (with programs such as Google Adwords), being found on organic search results can yield tremendous results in terms of lead generation, sales and branding. With the right strategy and a long-term commitment to SEO, businesses can expect tangible and measurable results. The most common strategy is to attract prospective customers with SEO; utilising the website to retain the traffic and build up alternative marketing mechanisms (such as email newsletters).
It is estimated that SEO projects that MessageForce had undertaken in 2009 had resulted in tens of millions dollars in increased sales for our clients. We’re pleased to say that several clients that have reported up to 2000% increase of sales; and an astounding 4 clients that have successfully built million dollar start-ups from our SEO efforts.
We achieved all that in the face of a global financial crisis.
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SEO Success Stories
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Proworkflow
World leading Project Management Software provider (SaaS) turns to MessageForce to receive strong SEO results. Click here for full story.
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Centrecom
Find out how Australia's leading computer parts retailer engaged Messageforce to improve SEO results Click here for full story.
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Astral Stone
Find out how leading headstone and gravestone consultants used SEO to be found on the first page of google for search terms "Headstones" and "Gravestones".
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Magnet Invitations
Organising wedding invitations can be challenging and time consuming. Karen Horne's Magnet Invitation online ordering concept has been a success. See how SEO drives business
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Chiquel
A wonderful start-up conceived by a young entreprenuer that has become a big success. Read how SEO was instrumental in building this exciting business.
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Aitken Partners (interim SEO report)
Melbourne based Law firm engaged messageforce for SEO and online marketing in October 2009. Read a memo detailing the interim results received by Dec 1 2009.
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SEO Articles, Tips and Tricks
What do top websites have in common?
SEO of course. See the top sites in action and how they're pulling it off.
Content is King
We've heard that Google is constantly on a content crusade. Read how your content can affect your SEO efforts.
SEO Heaven with Long Tails
What is a long tailed search term and why do you need to care? Have a look at how a solid SEO approach can help you pick up traffic that converts
HELP! SEO Meta vs. Marketing Meta
We all know that your metadata for your website is important for SEO, but it is a tough balance between meta for SEO and getting clicks. Read some Tips and Tricks on how to write good MetaTags.
The anatomy of your conversion rate
You're using SEO and found on the first page of Google for just about everything under the sun; but your visitors aren't "converting". Perhaps its time to understand your conversion rate.
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