SEO - Search Engine OptimisationAccording to the ‘2009 Nielson Annual Internet and Technology’ report, the average Australian spends 16.1 hours per week online. That's more time than TV, Radio, Mobile, or Newspaper combined. With billions of people searching on Google, and an all time high being recorded for online media consumption it's not surprising that many businesses eventually face the harsh reality that they live or die by their Google rankings. This is where Search Engine Optimisation (SEO) is crucial for business success. While you can pay to advertise on search engines (with PPC programs such as Google Adwords), being found on organic search results can yield tremendous results in terms of lead generation, sales, and branding. With the right strategy and a long-term commitment to SEO, businesses can expect tangible and measurable results which will far exceed any efforts to advertise in other popular mediums. The most common strategy is to attract prospective customers with SEO; utilising the website to retain the traffic and build up alternative marketing mechanisms (such as email newsletters). We've estimated that the SEO projects undertaken by MessageForce in 2009 resulted in tens of millions of dollars in increased sales for our clients. We’re pleased to say that several clients have even reported up to 2000% increased sales; and four clients have successfully built million dollar start-ups as a result of our SEO efforts. And we achieved all that in the face of a global financial crisis. Imagine what we could do for you!
|