SYDNEY  |  MELBOURNE  | BRISBANE
1300 787 796

seo success: SMH.com.au
 

Seo Summary



Search Terms Found on:


Primary search terms

News
Australian News
Sydney News
Sports News (And many more)

Long tailed search terms

The strength in the Sydney Morning Herald’s website is the SEO of the news archive. Google responds to fresh articles posted on the home page of the smh. At the time of writing this report, the key articles on the home page of smh include:

Why was Ranjodh killed?

Kiss sparked US Airport shutdown

Road Rage stabbing mystery

3D TV for the home bursts to life

Move to fine women for wearing burga

Lottery winner found dead

Peter Roebuck: Punter must rethink his approach

US Wedding costs 400k cans

Using variations of search terms such as:

Ranjodh, Kiss airport, Road Rage, 3D TV, Fining women for burga, lottery winner dead, Peter Roebuck or US Wedding

All yield page 1 results for smh.com.au

 



These articles / news pieces can be very hot (buzz) topics, and incredibly viral in nature. Imagine the interest generated over Michael Jackson when they announced his untimely death, or Tiger Wood’s extramarital activities.


As reported by Experian Hitwise (a New York based internet research firm), “Tiger Woods” ranked first in number of searches conducted on search engines for the dates: 1 Dec, 2 Dec and 4 Dec 2009.

Smh’s brief appearance on page 1 for a “Tiger Woods” search would have yielded significant topical traffic.

Hundreds of thousands of visitors are attracted to realestate.com.au each month by utilising SEO, with tremendous spikes when hot topics arise.
 

Key Ranking Factors

Completely unique content, fresh articles written in house. Google is constantly on the look out for click and bookmark worthy content!

Incredible web footprint. With just under 1.4 million web pages indexed by search engines, this site is one of the largest websites in Australia.Incredible web authority – with an incredible 2.8 million back links from external websites to the home page alone. What is incredible is the additional 3.9 million back links on sub pages within the website. News content is very click, bookmark and link worthy. No shortage of link juice here.Excellent website structure – Good focus links on key articles, allowing the website to quickly respond to high interest topics, and be found on Google on short-term hot topics.

 
 


SEO in Action

There was an argument that print news is dead. While there is some truth in it, content still remains king.
It’s now how you publish, it is what you publish. How you publish only changes the way you monetise your content.
With a plethora of news content available on the web (especially when you consider independent blogs and forums) , news readers are looking for a combination of more information, rich content such as pictures and videos or possibly just a different perspective. In other words “What do other people have to say about Michael Jackson? I heard it on the radio, I saw it on TV, I read it in this morning’s paper, what have they failed to mention?”
The strategy is simple here, attract news and gossip hungry readers using SEO, give them some “perspective”, get them to check here first the next time.
Examine that on searches, news.com.au consistently comes up higher than smh.com.au on a wide number of search terms, yet traffic wise, smh.com.au is stronger. This means that more traffic is accessing smh.com.au directly (or through other non Search means), and often can be attributed to good content that is retaining viewers.
What is the lesson here? Success is not just how much traffic you get, it is also about the information you present these readers.

 
 

 

 BRANDING AND PROMOTIONS  WEBSITE DESIGN & DEVELOPMENT  SEARCH ENGINE MARKETING
Using a mryiad of digital solutions, we have created campaigns for the purpose of promoting products & services and to build brand awareness. We consult, define & create these campaigns to increase online transactions, online enquiries and to expose the brand more successfully to its target audience. Our proven creativity and technical abilities demonstrate that we're able to create visually compelling, functional and intelligent websites. We've produced unique Content Management Systems, Online Stores, Web Applications with integrated back end systems, and much more. We provide uncompromised Search Engine Optimisation (SEO) services and Pay-Per-Click (PPC) management services. Our success includes 1st page search engine rankings for over 100,000 search terms and the generation of over 1.7M visitors over a period of just 12 months.
     
 CONVERSION RATE OPTIMISATION  OUTSOURCED DIGITAL TEAM  SOCIAL MEDIA
We are able to segment and understand visitor's behaviours through powerful web intelligence tools. Our knowledge and experience in developing creative and effective marketing messages ensures that website traffic is converted into new leads, more transactions and ultimately greater exposure. We have reduced expenses while improving throughput for many businesses by providing an outsourced digital team. Removing the need for our clients to manage varying workloads and business continuity. For many organisations it is more effective to outsource than to hire and manage a full team. We have experience in creating complicated digital  solutions that can integrate with social media platforms such as Twitter and Facebook. We  develop and produce innovate applications that increase brand exposure and access target markets in an innovative and viral manner.