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seo success: REALESTATE.com.au
 

Seo Summary


Search Terms Found on:

Short Tailed Search Terms

Real estate, Property, Properties, For Sale, Land For Sale, Properties for Sale, Property for sale, Houses for sale, house for sale, homes for sale, property for lease, property for rent, house for rent, homes for rent… (There are far too many to list)

Long Tailed Search Terms

Houses for sale Melbourne
Houses for sale Brisbane
Houses for Sale Sydney
Houses for Sale Doncaster Victoria
Houses in Doncaster Victoria

(Again far too many to list)

Approximately 400,000 visitors are attracted to realestate.com.au each month by utilising SEO

  


 

 


Key Ranking Factors

Good Unique, value-added content. Search Engines love content (texts and images) that are fresh and unique. Each unique listing is a contribution by a Real Estate Agent that helps keep the site’s content unique. In other words, the content is community driven.

Incredible web footprint. With just under 1.5 million web pages indexed by search engines, this site is possible one of the largest websites in Australia.

Incredible web authority – with a staggering 5.5 million back links from external websites its no surprise that the website is a Page Rank 8.

Excellent website structure – With an abundance of links coming in quite shallow (at the home page level), realestate.com.au is able to disperse / trickle link juice to all the right places, maximising their SEO exposure on key search terms.
 

 


Seo in action

Realestate.com.au is well known as the premier real estate website in Australia. Utilising traditional marketing campaigns via Television, Radio and the print brochures (dropped in mail boxes), they subtly announce the message “We’re the biggest, we’ve got the most listings. For convenience sake, come to our website for all real estate search purposes.”

The SEO serves to further reinforces the core message of being Australia’s no.1 property website simply by being found on virtually every search a user may make on Google to find properties.

When a user is undecided about a real estate website to use, Google is often the answer to research options. Placing realestate.com.au in every Google user’s research path reminds them to check realestate.com.au first. This ensures that we capture the first experience and every consequent experience you have.

Supporting word of mouth

When migrants enter the country, they may have been advised of a few real estate websites, however remembering the site’s name can be challenging with all the excitement of the move. As per normal, turning to Google is a common response to “What was the name of that website again?"

 
 

 

 BRANDING AND PROMOTIONS  WEBSITE DESIGN & DEVELOPMENT  SEARCH ENGINE MARKETING
Using a mryiad of digital solutions, we have created campaigns for the purpose of promoting products & services and to build brand awareness. We consult, define & create these campaigns to increase online transactions, online enquiries and to expose the brand more successfully to its target audience. Our proven creativity and technical abilities demonstrate that we're able to create visually compelling, functional and intelligent websites. We've produced unique Content Management Systems, Online Stores, Web Applications with integrated back end systems, and much more. We provide uncompromised Search Engine Optimisation (SEO) services and Pay-Per-Click (PPC) management services. Our success includes 1st page search engine rankings for over 100,000 search terms and the generation of over 1.7M visitors over a period of just 12 months.
     
 CONVERSION RATE OPTIMISATION  OUTSOURCED DIGITAL TEAM  SOCIAL MEDIA
We are able to segment and understand visitor's behaviours through powerful web intelligence tools. Our knowledge and experience in developing creative and effective marketing messages ensures that website traffic is converted into new leads, more transactions and ultimately greater exposure. We have reduced expenses while improving throughput for many businesses by providing an outsourced digital team. Removing the need for our clients to manage varying workloads and business continuity. For many organisations it is more effective to outsource than to hire and manage a full team. We have experience in creating complicated digital  solutions that can integrate with social media platforms such as Twitter and Facebook. We  develop and produce innovate applications that increase brand exposure and access target markets in an innovative and viral manner.