Just add traffic.
ProWorkflow is subscription (SaaS) based and delivered completely over the internet using an web browser, so there is no complex software to install or maintain. This also means that potential clients can simply “sign up” for a leading project management software system 24/7.
Managing Director & CEO Julian Stone is an astute online marketer and states, “The key (to our success) is simply to drive potential users to our website where they can subscribe to a free trial account. They can then choose to upgrade to a paid account once the trial period expires. The features we offer and the strength of our platform at our price point speaks for itself. Generally speaking, once a genuine user has sampled ProWorkflow, they’ll like it. They will subscribe.”
“Our system sells itself; all we need is targeted traffic. SEO gives us just that.”
Search Engine Optimisation.
MessageForce was engaged to undertake Search Engine Optimisation for the website, helping ProWorkflow gain visibility on google.com (worldwide) website for highly relevant key phrases / search terms.
Stone remarks, “The response to our SEO efforts has been steadily improving since the day we started. We’re now well positioned on Google (search results) and we’re finding a constant increase in terms of numbers of new visitors. It is also worth noting that visitor traffic from Google has a higher conversion rate when compared to other traffic sources.”
Market Leading Providers.
The ProWorkflow solution has enabled many different businesses from many different industries to understand and reduce waste and create efficiencies in their day to day operations.
“Market leaders are found on Google”, adds Stone, “and with thousands of users in the USA alone, it’s clear that the public loves what we have to offer. I guess it is easy to love a solution that helps people and keeps costs down.”
About MessageForce & SEO
When asked about his MessageForce experience, Stone answers, “I’m very happy with the results they have achieved. We’ve been stung by other self-proclaimed SEO gurus before, so working with MessageForce has been a pleasant surprise.”