SEO Case Study: Magnet Invitations

Making a choice and sticking to it

It’s almost a knee jerk reaction when you receive a wedding invitation in the mailbox. You carefully tear open the pretty envelope, slide the wedding invitation out, become flattered (sometimes disappointed) that you were invited then casually stroll over to your refrigerator to stick on your wedding invite.

Karen Horne, owner of Magnet Invitations takes a simple concept and has built a successful business by leveraging the power of the internet and making good decisions. Targeting brides to be and the enthusiastic groom, her magnet invitations are customisable, pretty and comes with all the frills. Her sales have grown steadily over the past year(2009) and the wedding invitation business is poised to have a stellar year(2010).

Making the right decisions

Realising that most brides-to-be spend countless hours researching products that make their special day perfect, Karen knew it was paramount to appear on popular search engines like Google, Yahoo & Bing. Having a product that was well priced and came with many options meant that her customers don’t need to go elsewhere to research wedding invitations.

Karen engaged her online marketing agency (MessageForce Pty Ltd) to research high volume traffic search terms and to create a strategy to get her to the first page of these search engines. With a holistic SEO strategy in place, the Magnet Invitation website attracts many customers looking to buy wedding invitations as well as other wedding stationary products.

Perseverance & Dedication

The road to achieving first page rankings has not been a path without obstacles. A lot of dedication and perseverance has been shown by Karen by rebuilding her website and genuinely creating content worthy web pages. In turn this resulted in her high rankings and abundant traffic volumes. With good conversion rates, Magnet Invitation is generating a good portion of business through their website and is succeeding well online.

Vision & Foresight

The journey does not end here for Magnet Invitations. Working with MessageForce, Karen intends to own more prime real estate on popular search engines through her holistic SEO strategy. While commanding good presence for her wedding invitation business, having a strategy to grow more search terms, more traffic and more sales is one that Karen will enjoy in the coming months.

Visit www.magnetinviations.com.au to view and order online from a large range of magnetic wedding invitations, save the date magnet, baby invitations, birthday invitations and much more

Contact MessageForce for your own Holistic SEO Strategy.