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The Centrecom brand is associated with computer parts and the problem is that selling computer parts and notebooks is very different.
With parts the consumer’s need is usually already determined. “Downloaders need larger hard drives, gamers need more ram and faster CPUs and businesses are always looking for faster networking systems”, chirped Ramon Costello; Centrecom’s Web Sales Manager.
On the other hand, notebooks could not be compared on specifications and pricing alone. There is the issue of look and feel; and often the less-informed customer needs recommendations and advice. As a result, purchasing a notebook requires a significantly higher amount of research. Costello says, “Our aim is to put us in their research path. This way our customers can learn that we’re a market leader; we offer the best notebooks and have VERY competitive prices. SEO helps us build that brand association”.
SEO (Search Engine Optimisation) was utilised to increase Centrecom’s exposure to customers looking for notebooks. “When we started this project, we were completely un-indexed by Google. You could not find our website if you searched the word ‘Notebooks’. And it was no wonder, we were up against 65 Million other web pages! We had even tried optimising (the website) ourselves with very little results.”
MessageForce & SEO
“When we contacted MessageForce, we were told that we would attain first page position within 3-6 months; not surprisingly we were very sceptical. We wanted to be found on ‘Notebooks’ and that wasn’t going to be an easy feat. MessageForce however demonstrated that they had an uncompromised SEO capability and convinced us they were the right choice.”
“We had first page results within 2 months and were ecstatic. For the last 2 years MessageForce has maintained a top 3 position for us, guiding us through major Google reshuffles and competitors who have tried to knock us down. We’re thankful to have MessageForce as our SEO partner.”
Today, Centrecom enjoys over 100,000 visitors a month with Google contributing approximately 20,000 visitors a month; with about 3000 visitors a month now who are specifically searching for notebooks. Compared to 2 years ago, this has been a dramatic improvement in terms of notebooks exposure.
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